We Are Authors, Not Competitors

Being An Only Elgon

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Look, I’ve been in competition for years, selling all sorts of things from toe nail clippers to complicate computer systems to expensive automobiles. I know the best and worst practices of the sales process. having studied marketing and promotion, I also know the difference between strategy and tactics.

Some of things authors post online in an effort to gain attention of their recently published books cause me to shake my head. You see, as a rule, writers are not great strategic marketers or tactical salespeople. Some are and those tend to be best selling authors. We all aspire to being successful but to do that we must promote and sell effectively even if we have little or no direct experience. The good news is that you don’t have to be a professional marketer or salesperson to be a nest selling authors. You only need to be yourself and attract fans.

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