The Roles of Marketing and Publicity in Publishing

Being An Only Elgon

books

As a publicist for authors I frequently confront confusion about the role of marketing in the publishing business. It comes from the general association of marketing with sales, which is erroneous. Anyone who has worked in marketing knows that when you apply for a marketing position with many firms the entry level job is in sales. Sure, a little front line experience in the trenches is good for rounding out a marketing professional’s understanding of how the complete picture of a business culminates in an actual transaction. But marketing is a strategic exercise while sales is completely tactical execution

With regard to books, marketing is a strategic phase of promoting a book through many different channels. As a publicist I am involved in some planning in the development of a marketing plan. Publicity is definitely a part of the larger picture of getting the word out about a book. Some…

View original post 405 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s