Frankly, I Don’t Understand FREE

Being An Only Elgon

Worth

Okay, I get it that FREE is one of the most powerful words in advertising and promotions. It is also one of the most overused. And many times FREE is not really FREE. Fior example, all those FREE membership cards at retailers that give you money back on your purchases. Ain’t nutting’ FREE about that. You get email blasts and text messages with ads, don’t you?

Anyway, I’ve been scratching my head for a while over why anyone would want to give away a book that took him or her years to write? It just doesn’t make sense because, it is both unnecessary and stupid – especially if you’re getting nothing in return. You see, a real promotion always has a purpose. Like the aforementioned FREE frequent shopper rebates. If you give your book away in exchange for reviews or to promote your latest book or as a means of…

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