About Launching A Book

Being An Only Elgon

Me crop 2

What has happened with the recent launch of Fried Windows is fascinating to the publicist side of my nature. It is not entirely unexpected, but some things have been surprising.

Let’s be honest. The initial response to the launch of Fried Window has been, in a word, underwhelming. As much as an author would like to sell hundreds of books on the first day and reach best seller status for a few moments in the spotlight, those things happen because a lot of factors converge at once. It is a false indication of the book’s overall potential for success. A book is a success because of the connect it makes with the public, not how many friends and family member buy it not he first day. So it is dangerous to read too much into a launch day spike – or in my case the absence thereof.

The problem is…

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