Beards, Razors and Marketing

The One And Only Elgon

Maybe a weird kind of topics for a writer’s blog, but bear with me. This could raise a bit of controversy in a $13 Billion a year industry. You see, I think the whole thing about shaving is overdone.


It’s a matter of personal taste and grooming, isn’t it? To shave or not to shave. Most guys know the cleanest shave comes from a barber with a single edge blade that is sharp as hell. The barber prepares the client with a hot towel to soften the tiny facial hair follicles while he hones the blade with a letter sharpening strap. This was how it was done for decades. And I dare to say it is still the best way to get a truly close shave.


So the personal shaving business came about because men’s grooming requirements for business in our modern age dictates daily shaves. Maintaining facial hair took…

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