Customer Dissatisfaction – or – Wrestling An 800 Pound Gorilla Named Microsoft

Being An Only Elgon

Surface-Pro-3

Let me tell you a story, but first allow me qualify things and set the stage so you better understand. I have worked in retail as either a manager, sales association, customer service associate or retail vendor support representative for more than thirty years. Also I was a computer technician from 1997 to 2007.  Between 200 and 2007 I worked as the manager overseeing a technical repair shop.

Over the years I have trained others and lead discussions about customer satisfaction. I may not know everything but I have a level of expertise. Also I do not believe the customer is always right but understand that my opinion on that matter as a retailer is immaterial because the customer usually if not almost always believe he or she is always right.

Now then, with all that out of the way, let’s begin. About a month ago I purchased a Microsoft Surface Pro 3…

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